DIGITAL MARKETING SERVICES

PerformanceMarketingEngagementsInitiatedWithaComplimentaryOperationalAudit.

Performance-driven engagements across paid acquisition, search engine optimization, content development, and lifecycle marketing. Every engagement begins with a complimentary 48-hour operational audit of the existing acquisition funnel, provided without commercial commitment.

  • Paid Acquisition
  • SEO
  • Lifecycle Marketing
  • Marketing Operations
  • Performance Reporting
Digital marketing campaign analytics dashboard

A Structured 48-Hour Operational Audit of the Existing Acquisition Funnel.

  1. Documented Funnel Assessment

  2. Channel-by-Channel Benchmark Review

  3. Three Specific Optimization Recommendations

  4. 30-Minute Leadership Review Session

  5. Written Deliverable Provided Regardless of Engagement Decision

The audit is provided without commercial commitment and includes actionable recommendations irrespective of future engagement.

Performance Marketing Capabilities Across the Acquisition Funnel.

Card 01

Paid Acquisition

Structured campaign management across search, social, and display channels. Budget allocation, creative testing, and bid strategy governed by documented acquisition cost targets and funnel-stage performance.

Key outcomes supported

  • Customer acquisition cost governance
  • Channel-level ROAS accountability
  • Creative and audience testing cadence

Card 02

Search Engine Optimization

Technical SEO remediation, content architecture, and organic visibility improvement operated against documented keyword priorities and conversion pathway requirements.

Key outcomes supported

  • Organic traffic quality improvement
  • Technical foundation remediation
  • Content-to-conversion alignment

Card 03

Content Development

Editorial and conversion content production aligned to acquisition funnel stages. Content calendars, production workflows, and distribution governed by documented performance objectives.

Key outcomes supported

  • Funnel-stage content coverage
  • Production workflow governance
  • Conversion-oriented editorial standards

Card 04

Lifecycle Marketing

Email, retention, and re-engagement programs operated against documented lifecycle segments. Automation workflows, trigger logic, and messaging governed by retention and reactivation targets.

Key outcomes supported

  • Segment-based lifecycle programs
  • Retention and reactivation targets
  • Automation workflow governance

Card 05

Marketing Operations

Attribution infrastructure, reporting cadence, and technology stack governance. Tag management, data layer integrity, and dashboard configuration operated to support accountable performance review.

Key outcomes supported

  • Attribution and tracking integrity
  • Performance reporting cadence
  • Technology stack governance

THE DHARWIN APPROACH

One Operating Cadence, Four Stages, Every Engagement.

Marketing engagements follow the same operating rhythm — discovery, scoped planning, structured execution, and documented handover.

  1. Step 01

    Discovery

    Audit review and opportunity identification.

  2. Step 02

    Strategy

    Channel prioritization and planning.

  3. Step 03

    Execution

    Campaign deployment and optimization.

  4. Step 04

    Reporting

    Performance review and continuous improvement.

Technology Platforms Supporting Modern Marketing Operations.

Category 01 — Paid Acquisition

Google AdsMetaLinkedInTikTok

Category 02 — Analytics & Attribution

GA4MixpanelAmplitudeSegment

Category 03 — Marketing Automation

HubSpotMarketoCustomer.ioKlaviyo

Category 04 — Content Operations

WordPressWebflowContentfulNotion

Category 05 — Measurement & Reporting

Looker StudioTableauGoogle Tag ManagerGA4

Commercial Structures Aligned to Performance Objectives.

Pricing available upon consultation.

Paid media spend is procured directly by the client. Management fees remain separate from media expenditure.

Dharwin structures performance marketing engagements as monthly retainers scoped against channel allocation, campaign development scope, and documented performance objectives. Commercial terms are presented in writing following the complimentary operational audit and strategy consultation — no engagement proceeds without client approval of scope, targets, and fee structure.

Initial engagements require a three-month minimum commitment to allow audit implementation, channel optimization, and reliable performance baseline establishment. Following the initial engagement period, engagements continue on a month-to-month basis subject to mutual agreement on scope and objectives.

  • Monthly retainer structure scoped to channel mix
  • Channel allocation and campaign development scope
  • Documented performance objectives and reporting obligations
  • Three-month minimum engagement commitment
  • Month-to-month continuation thereafter

Frequently Asked Questions.

Monthly retainer scope includes channel management, campaign development and optimization, performance reporting, and marketing operations governance as documented in the engagement proposal. Scope is defined during the strategy consultation following the complimentary operational audit. Specific channel allocation, creative production volume, and reporting cadence are presented in writing prior to engagement commencement.

Paid media spend is procured directly by the client through their own advertising accounts. Dharwin management fees remain separate from media expenditure. Campaign management, bid strategy, creative testing, and performance optimization are included within the retainer scope. Client retains full ownership and visibility of advertising accounts throughout the engagement.

Performance is measured against documented acquisition funnel metrics — customer acquisition cost, conversion rates, channel-level return on ad spend, and new-customer volume. Measurement infrastructure is established during engagement initiation, including attribution configuration, reporting dashboards, and agreed performance review cadence. Metrics are reported at structured intervals with optimization recommendations.

Performance targets are defined during the strategy consultation and documented in the engagement scope. If acquisition performance falls below agreed targets during the initial engagement period, Dharwin conducts a structured performance review — evaluating channel allocation, creative effectiveness, audience targeting, and funnel conversion. Remediation actions are scoped and executed under existing engagement terms.

Yes. Dharwin operates within client marketing technology environments — advertising platforms, analytics tools, marketing automation systems, and content management platforms. Technology stack assessment is included in the complimentary operational audit. Practitioners work within existing infrastructure where operationally appropriate, with recommendations for optimization documented in the audit deliverable.

Yes. Dharwin operates performance marketing engagements for both business-to-business and business-to-consumer organizations. Channel selection, funnel architecture, and performance benchmarks are scoped according to organizational model, sales cycle length, and acquisition economics documented during the operational audit and strategy consultation.

Engagement initiation begins with the complimentary 48-hour operational audit, delivered without commercial commitment. Following audit review and strategy consultation, written proposals are delivered within five business days. Upon client approval, engagement commencement typically occurs within two weeks — including technology access, reporting infrastructure configuration, and channel onboarding.

Discuss Your Marketing Objectives With Our Team.

Schedule a complimentary consultation to review acquisition performance, marketing priorities, channel opportunities, and engagement fit.